Does your About Us or Team page suffer from RHS?
Does your company or business About Us or Team page look haphazard and just kind of thrown together?
Has it been an afterthought and just kind of grown on its own with you adding new-hire headshots they gave you when you brought them on?
Is your About Us page confusing or poorly laid out? You are not alone.
There is so much to cover about an often-ignored About Us page. Let’s leave the branding details like colour theory, page layout and mood boards to branding specialists. We know headshots so let’s talk about these and how to improve your About Us page with headshots starting today.
Random Headshot Syndrom, or RHS, afflicts many unaware business websites.
Random Headshot Syndrom is when a business or company website headshots have a cluttered, messy and unkept look to them. They fail to have a uniform look to them and give a feeling of an unorganized company or chaos to the page. This could be from backgrounds that are different, or the lighting style between headshots is not consistent or even something simple and often overlooked like how the images are cropped.
The human brain likes order and when it can not make sense of something it automatically places it in the “possible threat” category. Now we all know that different-looking headshots on a website won’t physically harm anyone but our “primitive brain”, responsible for our “flight or flight” response, does not know that. This part of the brain can’t differentiate what is a real or perceived threat.
Just think about scary movies. We all know that the “bad guy” in the movie can actually hurt us, but we get jump scared all the time!!
Our primitive brain sees unorganized, does not like it and defaults to “Hey body. . . this could be a threat . . proceed carefully”. The person is now put on “warning or standby” mode.
We all have this happen to us. Even a scruffy nerf harder like Hans Solo “I got a bad feeling about this.” Commonly known as “gut reaction”. You don’t know why, but you don’t like it. And the fascinating thing about this is that it is all done unbeknownst to each of us who are doing it - it just happens. Instinct.
So now someone has a negative gut feeling, you may ask, “Ok, so what?” A person who has a negative feeling about your About Us page or website will then associate that negative feeling with your company and won’t feel like they can trust you. They then keep searching online for what they are looking for and most likely it will be your competitor’s site. If their site has all their headshots lined up nicely, backgrounds the same and more of a kept-up or professional look, this triggers a primitive-brain “positive or good feeling” response. This positive emotion results in the viewer starting to trust your competitor.
I think you get where we are going with this - positive feeling = trust starting to form = take the next step can contact them.
What response to your headshots do you want? “Negative gut reaction” or “Positive good feeling”? The answer is obvious. Anytime you can create a positive emotion for a customer when they think of your business, it’s always a marketing win.
Anytime you can create a positive emotion for a customer when they think of your business, it’s always a marketing win.
Organized and professional-looking headshots give your potential clients a better “feel” of your company. They see that you value professionalism, and organization and start the trust process with you that leads them to become a client.
Each and every positive feeling a client has regarding your company builds trust. Trust is what gets them to book a service or buy your products.
Ready to Updating Company Headshots
It’s easier than you think. Allowing professionals to take care of this gives you the freedom to continue focusing on the growth of the business.
Company Team Headshots with Infinite Eye gets you:
High-Quality Headhost - top-level images
Efficient use of your Staff’s time - no time wasted, each headshot session delivers high value to the individual and company in the time allotted.
Company-Specific Headshots Recipe Cards - allow us to shoot the same headshot for your full team
Update of already existing headshots - No need to reshoot all of your past headshots as we can update the backgrounds of any already photographed headshots to march your new headshots.
Access to Virtual Team Group Photos - VTG Photos allows us to grow and change group team photos as your company grows and changes - ask us for full details.
Need to Update Your Company Headshots?
We are visual connection experts. For individuals or teams, Infinite Eye knows how to create headshots that say the right thing to your clients.
Get full details to book in your business for better headshots here.
